These policies describe how we treat the following types of information:
- “Personally Identifiable Information” or “PII” means personally identifiable information that can be traced to an individual person such as your name, date and place of birth, home address, telephone number, email address and Social Security number.
- “Non-Personal Information” or “NPI” means information that can not be traced to an individual person such as the type of web browser you are using or aggregate information such as the total number of users over 65 years old accessing the Site per months.
Personally Identifiable Information is also referred to as “Personal Information", and Personal Information and Non-Personal Information are collectively referred to as “Information".
Strata Products Worldwide, LLC
8995 Roswell Road
Sandy Springs, GA 30350
1. Personal Information We Collect and How it is Used
The following Personal Information may be collected and stored by the Site and used by Strata.
a. Name, Addresses, etc (PII)
While accessing the Content and interact with the Site, you may be asked to voluntarily provide your name, address, phone number and contact information. Such information shall be used by Strata to communication with you and send you materials.
b. Network Address (PII)
Each time you access the Site, the Site will record the network address of your computer (“Network Address”). Although this address is used to identify your computer, it may or may not be a unique address. For example, in some cases, your computer will have a unique Network Address, while in other cases, the public transmission to/from the Internet will be completed using a shared Network Address that is common to all users on a particular portion of the Internet. This later approach saves address by allowing routers to use a single public Network Address, then translate the shared public Network Address into unique private address behind the gateway router. Network Address may be traceable only to your Internet access service provider or all the way to your own location.
c. Author of Content (PII)
When you edit any Content or send any information to the Site, you will be identified as the contributor of such Content and/or information by the Network Address of your computer. Such address may be traceable only to your Internet access service provider or all the way to your own location.
d. Site Logging (PII)
Every time you visit a page of the Site, a small amount of information if recorded on your actual activities such as which page is viewed. This information is used to form an overall statistical picture of the Site such as popular Content, other Internet sites linked to and the types of web browsers being used to access the Site. These logs may also be used to solve technical problems and to investigate abuse of the Site, vandalism, harassment or other violation of the Terms.
e. Email Address (PII)
While interacting with the Site, you may be asked to voluntarily provide your email address. Your email address will be used for account administration such as communications with Strata and being added to Site mailing lists. We may send occasional emails to persons who have provided their email address information, as a means of keeping our visitors up to date with Site services and promotions. Some email addresses may also be forwarded to third parties for authorized purposes such as technical support. Also, at any time you can remove your email address from your Site preferences and/or “opt-out” of receiving such emails, without penalty, as described in the “Opt In and Opt Out” section below. Email information is viewable only by top administrators.
f. Emails and Other Communications (PII)
When you send the Site emails, bulletin board service, blogs, letters, faxes or other communications, we will retain and store such communications in order to keep a reliable record and validate the information. This also includes any voice recordings we may make of phone conversations we may have with you.
2. Non-Personal Information We Collect and How it is Used
The information collected by Cookies and/or Web Beacons (i) helps us dynamically adapt Content on the Site or in newsletters, (ii) allows us to statistically monitor how many people are using our Site and the sites of selected sponsors' and advertisers', (iii) how many people open our emails and (iv) for what purposes certain actions are being taken. We may also use Cookie and/or Web Beacon information to target certain Content to you or to determine the popularity of certain Content. Cookies are also used to facilitate a user's log-in, as navigation aides and as session timers.
By themselves, Cookies cannot be used to determine the identity of any visitor to the Site. Therefore, unless a visitor explicitly provides identifying information, the Site will not know the identity of any of our visitors.
3. How We Delete and Protect Your Information
Site administration may view all Information to confirm registration, check account status, troubleshoot any technological problems or assist clients.
Because of the use of technology and electronic record keeping—which the Site implements—there exists the possibility of the loss of confidentiality via security breach. The Site combats this risk with established administrative and electronic procedures including the use an independent secure server, and encryption software. In addition, the Site protects your information with the following security tools and procedures that apply to all Information on or from the Site:
- Digital Certificates and Secure Sockets Layer (SSL) protocol to encrypt all Internet HTTP transmissions between the Site and your computer.
- Firewalls to block unauthorized access to or use of the Site.
- Virus Protection to remove viruses from data coming into the Site.
- Restrict access to your Personal Information to employees, contractors and agents who have an express need to know such information in order to provide the Site to you pursuant the Terms and these Privacy Policies.
- Provide reasonable procedures for you to access your Personal Information stored on the Site, and for you to update such information.
- Institute audit trails so as to record who accessed your Personal Information and when.
You should also add and keep up to date the following security tools on your computer:
- Protecting your user names and passwords, maintaining there confidentiality and by routinely changing your passwords to ones that are difficult to guess.
- Personal Firewalls to block unauthorized access to or use of your computer.
- Spyware Protection to remove any adware or spyware.
- Virus Protection to remove viruses from data coming into your computer.
4. When We Disclose Your Personal Information
Strata does not sell or trade Information. Furthermore, we will not disclose any PII to outside parties except as required or allowed by law and in the following circumstances:
- With the permission of the affected user.
- To comply with legal requirements such as a law, regulation, search warrant, subpoena or court order. If we are compelled to disclose PII for these reasons, we will attempt to notify you before making the required disclosure, unless doing so is prohibited.
- If a user appears to be a serious or immediate threat to user’s self or others.
- Upon reports of the abuse of a child or the abuse of an elderly person.
- To Strata employees, contractors and agents who have an express need to know such information in order to provide the Content to you pursuant the Terms, such as provided to administration or partners acting on the behalf of the Site, to perform certain functions such as data storage, product shipping, or payment issues.
- To Strata’s officers, legal counsel or their designees when necessary during the investigation of abuse, harassment or other violations of the Terms.
- Where the Information is necessary to illustrate or resolve technical issues with the Site.
- To conduct audits or other similar operations procedures, but only as minimally required to perform such procedures.
- Where a user has violated the Terms and Strata will, in its sole discretion, block the user’s Network Address.
- To a correctional institution in which you become an inmate.
- Where Strata reasonably determines it is necessary to protect the rights, property or safety of Strata, its users or the public.
We may freely distribution Non-Personal Information to any party for any reason, subject to the Terms and applicable laws.
Whilst we will never disclose or share your data with others without your consent, we use third party processors to provide our services; these companies will process or store your information on our behalf.
Your personal data may be processed outside the country to which you reside in, by us or the third parties we use. Your personal data may be processed in the USA.
Where these transfers take place, we will ensure the same high standard of protection for your personal data at all times.
5. Opt In and Opt Out
a. Opt In
You can access most portions of the Site without entering information about yourself and without expressly having the consent to any specific question (beyond complying with the Terms). “Opting-In” (and its derivatives) however is the process by which you expressly indicate that you want to participate in the Site or one of its features, options, tools or services. In many such cases, you will be asked to voluntarily provide some Personal Information to validate your identity and expressly indicate your intention to Opt-Out (defined below). For example, you may have to enter your name, home address and email address, and then check a “Yes” box in order to receive a newsletter. In these cases, it is common for us to store such Personal Information on the Site in order to facilitate your request.
In the event we propose to use such Personal Information for a purpose other than its original intent, we will ask for your prior consent or to Opt-Out.
b. Opt Out
“Opting-Out” (and its derivatives) is the process by which you expressly indicate that you want to stop participating in the Site or one of its features, options, tools or services. In these cases, you will need to provide some Personal Information to validate your identity take some affirmative action to expressly indicate your intention to Opt-Out. For example, you may have to enter your name and email address, and then check a “Cancel” box in order to stop receiving a newsletter. In these cases and if your Personal Information is no longer needed by the Site, we will delete such Personal Information from the Site.
In some cases, you can also Opt-Out without entering any Personal Information by simply clicking a button such as “Unsubscribe” from a newsletter.
You will be Opted-In to all portions of the Site to which you do not expressly Opt-Out, except when opting in to receive marketing material. Opt-ins to receive marketing material will always default to Opt-Out.